Genuine CRO

Have you ever wondered why some visitors convert while others bounce, despite seeing the same website? The answer lies in understanding that not all visitors are created equal. Behavioural segmentation—the art and science of grouping users based on their actions—could be the missing piece in your conversion rate optimisation (CRO) puzzle. Understanding Behavioural Segmentation in…

Have you ever wondered how far visitors actually read your content before bouncing away? Understanding scroll depth isn’t just about tracking numbers—it’s about uncovering the story behind your visitors’ engagement and transforming those insights into higher conversion rates. Join us as we dive deep into the world of scroll depth analysis and discover how it…

Ever wondered why visitors leave your website without converting? Heatmaps hold the key to unlocking your website’s hidden conversion potential. In this comprehensive guide, we’ll explore how to analyse heatmaps effectively to drive meaningful improvements in your conversion rate optimisation (CRO) strategy. Understanding Heatmap Fundamentals Heatmaps are visual representations of user behaviour on your website,…

Did you know that 68% of businesses make decisions about their website without understanding how users actually interact with it? This blind spot costs companies millions in lost revenue each year. But there’s a solution that’s transforming how successful businesses approach conversion rate optimisation (CRO): behavioural analytics. In this comprehensive guide, you’ll discover how to…

Did you know that companies using customer journey mapping see a 54% greater return on their marketing investment? Yet surprisingly, only 34% of companies have a mature journey mapping process in place. Whether you’re a seasoned CRO specialist or just getting started with conversion optimisation, understanding how to map and analyse your users’ journeys can…

Ever wondered why some websites turn visitors into customers like clockwork, while others struggle to make a single sale? The secret often lies in understanding and optimising page views. In this comprehensive guide, we’ll explore how page views can be the key to unlocking your website’s full potential and skyrocketing your conversion rates. Whether you’re…

Are you struggling to turn website visitors into customers? The secret might be hiding in plain sight: your average session duration. This powerful metric could be the key to unlocking your conversion rate optimisation (CRO) potential. Let’s dive into how you can harness this often-overlooked gem to skyrocket your conversions. Why Average Session Duration Matters…

Are you struggling to turn website visitors into customers? You’re not alone. Many businesses grapple with high bounce rates, which can severely impact their conversion rates. But fear not! This comprehensive guide will show you how to tackle bounce rates head-on and supercharge your conversions. What’s the Buzz About Bounce Rate? Bounce rate, simply put,…