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A/B Testing Mistakes to Avoid
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10 min read
A/B testing, also known as split testing, is a cornerstone of data-driven marketing. It’s the secret weapon that helps businesses optimise their websites, email campaigns, and product features to drive conversions and boost revenue. However, even seasoned marketers can fall prey to common A/B testing mistakes that skew results and lead to misguided decisions. In…
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20 Ways to Increase Average Order Value
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21 min read
Success isn’t just about attracting more customers—it’s about maximizing the value of each sale. As an experienced digital marketing consultant who’s helped numerous online businesses skyrocket their profits, I can tell you that increasing your Average Order Value (AOV) is one of the most effective ways to boost your bottom line. Today, I’m going to…
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Creating a Robust A/B Testing Framework for Improvement
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23 min read
Continuous improvement is no longer a luxury—it’s a necessity. One of the most powerful tools in your optimization arsenal is A/B testing, a method that allows you to make informed decisions based on real user data. But how do you create a framework that consistently delivers results? This comprehensive guide will walk you through the…
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“Complete the Look”: A Game-Changing CRO Growth Strategy
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28 min read
1. Introduction Businesses are constantly seeking innovative strategies to enhance user experience, boost sales, and optimize their conversion rates. Among these strategies, “Complete the Look” has emerged as a powerful tool that not only improves the shopping experience but also significantly impacts Conversion Rate Optimization (CRO). This comprehensive article delves into how “Complete the Look”…
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10 Personalisation Techniques to Boost Conversions
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4 min read
Are you tired of watching your website visitors leave without converting? Imagine turning your website into a conversion powerhouse, where every visitor feels like the site was built just for them. That’s the power of personalization, and it’s easier to implement than you might think. In this article, we’ll reveal the top 10 personalization techniques…
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BOPIS: Omni-Channel CRO Strategy for Boosting Sales
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10 min read
1. BOPIS A CRO Solution To Omni-channel Experience In the retail environment, customer expectations are higher than ever. As online shopping continues to grow, businesses must adapt to meet these changing demands. The BOPIS (Buy Online, Pick Up In Store) model has emerged as a powerful strategy that bridges the gap between e-commerce and traditional…
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How to Effectively Run A/B Tests
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12 min read
1. Introduction In the competitive landscape of digital marketing, optimizing user experience and maximizing conversions are vital to success. A/B testing is a powerful tool that allows you to make data-driven decisions by testing different variations of your website or app elements to see which version performs better. Whether you’re a seasoned marketer, a product…
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The Ultimate Guide to Conversion Rate Optimisation (CRO)
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28 min read
In the rapidly evolving digital landscape, businesses are constantly seeking ways to increase their online presence and, more importantly, convert that presence into tangible results. Whether it’s turning website visitors into customers, subscribers, or leads, the process of improving these conversions is what we call Conversion Rate Optimization (CRO). You’ve worked hard to drive traffic…